Case study
TRAVEL QUEST
Explore, Play, Discover
App Design
.png)
Experience the World in an Interactive Adventure
Travel Quest is an innovative experiential gaming application designed to immerse users in exciting real-world adventures, blending the virtual with the physical through the power of your smartphone. Whether you're an avid traveler seeking new thrills, a professional game creator, or simply curious about the world around you, Travel Quest offers something unique and captivating.
Play escape room or build your own game
Travel Quest transforms your surroundings into an open-world escape room, offering immersive adventures and discovery opportunities. Whether locally or internationally, it provides thrilling quests, and you can even create and share your own missions. Ideal for group experiences, team-building, and family outings, Travel Quest offers a convenient setup for seamless adventure launches.
Explore Paris uniquely with Travel Quest's thematic adventure
choose from historical explorations, food tours, or street art quests. Using your smartphone, navigate the city, solve puzzles, complete missions, and unlock its secrets. Create your own adventures, sharing creativity with others and earning money as a game creator. Whether you're an explorer, creator, or seeking intellectual fun, Travel Quest offers a ticket to adventure, learning, and enjoyment.
User-Driven Evolution: A Holistic Approach to UX/UI Enhancement
To refine our product, we conducted extensive research, engaging users through online questionnaires (70 users) and face-to-face interviews (10 users) after assessing the old application. Additionally, we valued input from entrepreneurs. This amalgamation of insights from 80 users forms the foundation for redefining our application, ensuring it aligns seamlessly with both user needs and business objectives. The journey continues as we strive to deliver an enhanced and tailored user experience.
Q. How does our app compare to other similar apps you have used?
80% found the game unique compared to other similar games.
"The game felt unique compared to other similar games."
Q. Is the layout of information intuitive, or do you find it confusing?
15% had minor suggestions for enhancing specific interface elements.
.png)
"Some interface elements could be enhanced."
Q. How would you rate the overall usability of the current application?
80% found the overall usability to be satisfactory.
"The app seemed easy to navigate, but I haven't played the game yet."
Q. What are your thoughts on the app's visual design and user interface?
70% appreciated the visual design and user interface.
.png)
"Loved the immersive visual design of the game."
Q. Are there specific features or functions that you find challenging to use?
20% expressed confusion with certain features.
.png)
"I had a minor challenge understanding some game mechanics."
Q. What improvements or new features would you like to see in future updates of the app?
45% suggested adding more features and functionalities.
.png)
"It could use more features and improvements."
Design process
.png)
.png){kind=small}
.png){kind=small}
.png){kind=small}
.png){kind=small}
.png){kind=small}
.png)
In terms of design, I chose three principles to guide my work: clean, modern, and light.
When designing the application, I drew inspiration from the Airbnb app since, similar to Airbnb, Travel Quest allows users to either play a game or create one and earn from it. Characteristics from the Airbnb app that I incorporated include a character menu similar to the main page of the app, featuring illustrated icons (1) that allow users to filter games based on their nature (outdoor, thinking, and more). Additionally, there's scrolling and search functionality reminiscent of the Airbnb app.
Another feature is the prominent display of reviews (2) throughout the app to highlight the most successful games, those that many have played. Also, there's text to provide an idea for those looking for a game to know that it is indeed successful.
In terms of font, I chose Raleway, which has a serious, clean, and clear aspect but also a slightly playful touch reminiscent of fonts from computer games of the '90s.
At the top of the main page (3), there's an option to enter a game code so that if someone has purchased a game in advance for a group, it's easy to reach the game with a button click for all group members without searching in the app to save users' time.
On the user's page, there's a "Become a Creator" button (4) through which users can build a creator page and games. After building a creator page, subsequent visits to the user's page allow users to click on the "Create a New Game" button, leading to a flow to create a new game.
I tried to make the game creation process simple and easy through multiple choices and minimal text to guide users through the process.
1
2
2
2
3
4
User flow diagram
.png)
Wireframes
